At the elite Shuchiin Academy, student council president Miyuki Shirogane and vice president Kaguya Shinomiya are admired as the perfect couple. Both are brilliant, proud, and secretly in love with each other. But instead of confessing, they engage in a psychological war of wits, each trying to manipulate the other into admitting their feelings first—because in their minds, whoever confesses first loses.
Each episode unfolds as a series of strategic mind games, misunderstandings, and comedic battles, with supporting characters like the chaotic Chika Fujiwara, stoic Ishigami, and sweet Miko Iino adding layers of absurdity and charm.
As the series progresses, the emotional stakes rise, and the games give way to genuine vulnerability, making the eventual confessions all the more satisfying.