HoYoverse has announced a collaboration between Zenless Zone Zero and Aston Martin ahead of the game’s showcase at Gamescom 2025. Revealed on August 14 via the official website, this crossover will also be highlighted during the Cologne event from August 20 to August 24.
The centerpiece of the collaboration is a custom Aston Martin Vantage coupe, styled with a design inspired by the Victoria Housekeeping Co. faction and featuring characters Lycaon and Rina. The Zenless Zone Zero art team shared their thoughts:
This collaboration transcends a conventional ‘itasha’ approach. Our ambition was to find the perfect equilibrium between the vibrant energy of our urban fantasy ARPG and the sophisticated world of high-performance automobiles. We built our design foundation on Victoria Housekeeping’s iconic emblems, stylized character motifs, and signature elements – exemplified by dynamic touches like the pink ‘Z’ slash that transforms a character’s gaze into a speed line, like a blade slicing through the air.
Zenless Zone Zero teams up with Aston Martin! The Vantage will be showcased at the Zenless Zone Zero booth (Hall 6, booth C-031), where visitors can join check-in missions to score merchandise like posters, postcards, holographic cards, and a 1:18 scale model of the car. A global campaign will also launch, giving fans around the world a chance to win the same limited-edition model.
Zenless Zone Zero is the newest ARPG from HoYoverse, set in New Eridu, the last city standing after a supernatural disaster. Players take on the role of Proxies, leading a variety of characters through intense combat missions in perilous Hollow zones.
