The Los Angeles Dodgers and Toei Animation are joining forces for a one-day event celebrating the global anime hit ONE PIECE. Dubbed ONE PIECE Night, the event will take place on Thursday, July 3, during the Dodgers’ home game against the Chicago White Sox at 7:10 p.m.
This partnership is the latest in a string of collaborations between professional sports and ONE PIECE. Created by Toei Animation and based on Eiichiro Oda's manga, ONE PIECE has been a cultural phenomenon since its TV debut in 1999, featuring 15 movies, a trading card game, numerous video games, and a wide range of merchandise.
ONE PIECE x Los Angeles Dodgers – July 3 ONE PIECE Night Collaboration Visual
For the July 3 promotion, the Dodgers will hand out co-branded ONE PIECE straw hats to the first 40,000 ticketed fans upon entry, while supplies last. After the game, a drone show featuring ONE PIECE characters will add a visual spectacle to the evening’s entertainment.
“This exciting partnership between the Dodgers and Toei Animation will bring a fun-filled event to Dodger Stadium,” said Lon Rosen, Executive Vice President & Chief Marketing Officer for the Dodgers. “It’s great to showcase ONE PIECE, one of the most popular franchises in the world, to the best fan base in the world.”
Lisa Yamatoya, Senior Director and Head of Marketing at Toei Animation Inc., added, “We’re thrilled to partner with the Los Angeles Dodgers to bring the global hit series ONE PIECE to Dodger Stadium on July 3 for a very special one-day promotion. We invite fans to join us for ONE PIECE Night, which will offer a truly memorable, one-of-a-kind entertainment experience, complete with a not-to-be-missed ONE PIECE drone show after the game.”
This Dodgers partnership follows several recent ONE PIECE crossover promotions in sports. Past events include a themed night with the Boston Red Sox on May 3, where a costumed Monkey D. Luffy mascot threw the ceremonial first pitch at Fenway Park, a Game Night event with the Los Angeles Lakers, a collaboration with Germany’s Borussia Dortmund soccer club, and a themed night with the Seattle Mariners. Beyond sports, the franchise has also recently launched co-branded products with LEGO, POP MART, and Baskin Robbins.