At the prestigious Shuchiin Academy, Miyuki Shirogane and Kaguya Shinomiya stand as the top representatives of the student body. Miyuki, ranked as the nation's top student and admired by both peers and mentors, holds the position of student council president. Beside him, vice president Kaguya, the eldest daughter of the affluent Shinomiya family, shines in all conceivable areas. They are envied by their peers and seen as the perfect couple.

Yet, despite their mutual affection, neither Miyuki nor Kaguya is willing to confess. The one who confesses first is deemed the loser, looked down upon, and considered inferior. With their pride on the line, both Miyuki and Kaguya are resolute in their determination to triumph in this war of love.